As I have been working as a career coach for many years, I’m reminded frequently that regardless of where you are professionally, whether you are a senior executive or a college graduate student seeking your first professional job, there are still five basic points to master as you manage your search strategy.
These following points will serve you well as you recognize the criticality of applying them to your job search:
1. Remember your value
It’s easy to lose track of how good you are when you are unemployed.
Always remember the value that you bring to your next employer. Be encouraged and confident, bringing out your best as you navigate through the search process. This is the time to remember who you are, how you are wired and acknowledge all that you have accomplished professionally and personally!
Transform your branding strategy from a “Job Seeker” to being a “Solution Provider.” Embrace your achievements while remaining confident in your capabilities. Hiring managers generally have very specific challenges in their organization, so it’s important to speak to, and share your achievements as you represent the value of a solution provider as opposed to just another candidate who will try to address their problems.
2. Stay Up-to-Date
Employers are concerned that someone who is unemployed has also become out of date.
It’s your responsibility to keep up with the times and the activity in your market. But you’ll never be able to do this if you’re sitting at home. It’s important to get out of the house, and in front of people by attending networking events, and professional conferences that will help in keeping your skill sharp.
Network at the proper level. I think that job support groups are an amazing outlet to attend, and can help you as you manage your job search activity. But, most attendees are other people who are also unemployed. So, attend networking events and mixers where you can network with the right tier of professionals who can refer you to a person of influence on the inside of your target companies.
Think systematically. Develop a “Job Search Process” so you can track your activity and commitments
3. Be Open Minded
Maintain as much of your “normal” life as you can, but take the time to re-assess your budget and spending habits.
Be open to thinking outside the box, embracing the opportunity to be flexible and adaptable. I had a client who was an Account Manager for a company, in which he was actually a post-sales support professional. His role was to be highly visible at the client sites, serve as a point person for the product that was installed, and know how the client was using the product so he could leverage up-selling opportunities when possible.
In thinking outside the box, this individual was not just an Account Manager. We drilled down into his capabilities and identified other strengths that he possessed to include project management, cross-functional collaboration, client interfacing, and sales administration.
Be realistic about your “Needs.” It’s not reasonable to expect your next employer to compensate you based upon what your needs are. It is reasonable to expect them to be fair in their compensation, based upon what the market is paying for your specific role.
4. Expand Your Network
As professionals, we all generally have three very specific “Networks” that are important to tap as we navigate through a job search.
Proactive Network – These are people in your network who are direct connections, care about your success, and want to step up to assist you in any way possible. It has been noted that many active jobs are never posted online because the company would rather try to leverage internal contacts and referrals instead of hiring someone who may not be proven in their respective role.
Reactive Network – These are recruiters, hiring managers, or people in general who are responsive to your inquiry for employment. You may have talked with them at some point in your search process, and while their current role may not be a good fit for you, you want to make sure to have a trusting relationship with them moving forward, being ever-diligent in remaining on their radar, or top-of-mind as opportunities come across their desk.
Headhunter, Recruiter Network – You want to be sure to get your resume in front of every recruiting company possible, within your specific market segment. You never know when they may search their database for the right candidate, and you want them to find you!
Don’t expect just to be fed by people in your network. Get out and volunteer, maintaining a spirit of feeding others. Be intentional about getting in front of people and know how to tell your employment transition story with confidence.
Know how to ask for a referral. You may ask:
“Do you know anyone who might have a need for someone with my skillset within their company?”
Or, you can ask,
“Do you have anyone in your network who may know of someone, who might have a need for an individual like me in their company?”
In the first question, you are asking your contact person to only consider people that they may have immediate access to. In the second example, you are encouraging that person to think outside their own network, opening them to intentionally considering new opportunities to connect or engage.
5. Remain Encouraged and Hopeful
“Chase the dream, not the competition!” Don’t give negativity the power to hold you hostage. Celebrate your joy or your success, and you will find your next professional opportunity!